CIFAR is a Canada-based global research organization. Together with the team at Sandbox Inc, we created a four-part video series as a core learning component of their AI Futures Policy Labs. Under the creative direction of Kiki Divic, I developed a motion style and kit of parts to ensure the animations maintained consistency throughout the series.
Glitch-style transitions and blinking ambient elements were key to the technology-focused style we were going for. Rather than develop a single glitch effect to use across titles, we opted to uniquely animate each letter to add an extra layer of finesse to the whole series.
Check out this case study to watch the full series.